These resources must relate to your topic, which is on implementing a digital communication strategy within an organsiation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. If you are doing this in a group you must all agree on the topic, but the research is conducted individually.
Some example topics you might like to research:
Using Social Media in the workplace to communicate
Communicating companywide employee recognition
Boosting workplace motivation through innovative communication tools
Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
Podcasts, internal blogs/vlogs as a means to communicate to employees
Using an internal intranet/social Intranet for employee interaction.
Boosting workplace motivation through innovative communication tools (Journal Article)
Communicating with the employees in a proper manner helps in motivating them in a workplace. It helps in boosting the morale of the employees so that they can perform well within the organization and increase their level of productivity, which will help the company to earn profits.
The steps that the management needs to take so that the employees can be motivated is that they can schedule a meeting that is oriented towards communication. These meetings will have a subject that will make the employees feel that the company feels takes their opinions in consideration and makes the changes in the organization accordingly. The employees need to be asked questions so that they can provide their best feedback, which will be beneficial for the company (Serrat 2017).
Once the issues have been identified, the company needs to devise certain ways, which will help in bringing down the level of frustration for the employees. this will mo0tivate the employees to a great extent and they will show their concern in working within the organization. the communication between the management and the employees have to be positive in nature so that it does not result in something serious for which the employees may be ready to quit the organization. This will help the organization to carry on with its daily work in an efficient manner. The concerns of the employees need to be given a patient hearing so that they can explain the problems that they face within the work area. This will help the organization to have a level of parity between the management and its employees (Mazzei, Flynn and Hynie 2016).
2. Using Social Media in the workplace to communicate (Journal Article)
Social media is an important tool that is required for the communication to be effective. The organizations that are effective in nature will benefit from this tool, as they know how to use it, which will help them in absorbing and retaining their employees within the workplace.
The organization can use Facebook by sending out the notice about important meetings that will be held within the organization. it will act as a platform that will help in spreading of information and knowledge to all the employees through a common media (Leonardi, Huysman and Steinfield 2013).
Yammer is another social tool that helps the companies to carry on with their internal communications by allowing them to share the information to a local group of employees or even to the project groups. This network is easy and is helpful in communicating with the employees at a real-time basis. The company blogs are a useful tool that helps in communicating with the employees. The information about the company is listed in their sites, which will provide full insights to the employees who are looking for some information about the company. The blogs also act as a gateway, which helps in conducting survey sessions with the employees so that the companies can take necessary steps in securing the employees in the workplace and even retaining them (O’Leary 2016).
3. Podcasts, internal blogs/vlogs as a means to communicate to employees (Website)
Podcasts help in connecting the employees who are difficult to reach in an organization especially the ones who are not in front of the computers during their working hours. The only device that these employees have is their mobile phones, which acts as a great method of communication tool if podcasts can be used. It is also very useful for the top managements who are shy to come in front of the camera to express their opinions about the performance of the organization. These executives can use the podcasts by lending their voice and expressing their interests in communicating with the employees (Miller, 2017).
The employees have to take note about the opinions that the executives of the organization are trying to share with them so that it can help them in performing better within the organization. The employees too can express their interests if they feel that they are being treated wrongly within the organization via podcasts and make sure that necessary actions are taken to solve the issue in a better manner. This will help the organization to retain its goodwill as well as its employees so that the production within the workplace is not hampered and that the company can maintain its position in the commodity market (Blog.tribeinc.com, 2017).
RATER Model
RATER | 1 | 2 | 3 |
Reliability | This process is reliable | The reliability level is less | There is an absence of reliability |
Assurance | Highly assured | Medium assurance | Low assurance |
Tangibles | Executives and employees | Executives and employees | Executives and employees |
Empathy | High level of empathy | Medium level of empathy | Low level of empathy |
Responsiveness | Prompt response action | Response takes place gradually | Response is very slow |
Reference List
Blog.tribeinc.com. 2017. Two great reasons to use podcasts for internal communications – Good Company Blog. [online] Available at: https://blog.tribeinc.com/2015/10/26/two-great-reasons-to-use-podcasts-for-internal-communications/ [Accessed 24 Jun. 2017].
Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer?Mediated Communication, 19(1), pp.1-19.
Mazzei, M.J., Flynn, C.B. and Haynie, J.J., 2016. Moving beyond initial success: Promoting innovation in small businesses through high-performance work practices. Business Horizons, 59(1), pp.51-60.
Miller, R. 2017. How to understand internal communication - INFLUENCE. [online] INFLUENCE. Available at: https://influence.cipr.co.uk/2017/06/02/understand-internal-communication/ [Accessed 24 Jun. 2017].
O'Leary, D.E., 2016. KPMG Knowledge Management and the Next Phase: Using Enterprise Social Media. Journal of Emerging Technologies in Accounting, 13(2), pp.215-230.
Serrat, O., 2017. Harnessing creativity and innovation in the workplace. In Knowledge Solutions (pp. 903-910). Springer Singapore.
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